About Anuyog, an IT company in Indore
A founder-led software company in Indore, building fintech, AI and enterprise systems since 2022.
Your personal software consultants.
Anuyog Software Solutions Pvt. Ltd. started in 2022 in Indore with a simple thesis: most businesses do not need more features, they need software that actually fits how they work. Four years and 132 products later, that has held up across fintech, AI, enterprise systems and the marketing that surrounds them.
We stay deliberately small. Senior engineers stay on your project from discovery through to maintenance, so the architecture decisions made in week two still hold up in year two.
Our mission
Make intelligent software accessible to every ambitious business, whatever its size.
- Software that fits how you work
- Senior engineers on every project
- Support that continues after go-live
Our vision
Be the partner growth-stage companies bring in for the hardest engineering work.
- Depth in fintech and AI
- Systems that last years
- Clients on four continents
What working with us is actually like.
You talk to the people who build
Every client knows at least one founder by name. There is no account manager between you and the engineer writing your code, and no hand-off when the project gets difficult.
We will tell you not to buy
If a spreadsheet, a settings change or an off-the-shelf tool solves the problem, we say so on the first call. We would rather keep the relationship than sell you the project.
We stay after go-live
The people who built it keep running it. Monitoring, maintenance and the next version come from the same team, so nothing has to be explained twice.
Trusted by 100+ clients across manufacturing, education, healthcare and retail
From a late-night sketch to a hundredth client.
Every year of this has been funded by work we were paid for. No outside capital, no paid acquisition, no agencies between us and the people we build for.
The dates below are the ones that actually changed how the company operates.
The first sketches
Anuyog begins as an idea between the founders, software that actually moves the business forward, argued over in late-night conversations.
Full time on Anuyog
Aalekh walks out of his role at Microsoft to go full time on Anuyog. No plan B, full commitment to the studio.
Incorporated and bootstrapped
Anuyog Software Solutions Pvt. Ltd. is registered in Indore with zero external capital, and MSME registration is completed the same year.
The fintech practice
We start the financial services and algorithmic trading practice, and finish the year profitable, with every rupee earned from clients we found and kept.
The Jain Yuva Gaurav award
Aalekh is recognised with the Jain Yuva Gaurav award for building a company that earns its way rather than raising its way.
Startup India, and client one hundred
Anuyog is recognised under Startup India and brings on its hundredth client, still founder-led and still fully bootstrapped.
A note from Aalekh Jain.
When I left Microsoft in 2022 to start Anuyog, the bet was simple: most businesses do not need more features, they need software that fits how they actually work. Four years later, that thesis has held up across 132 products.
We have grown by staying small on purpose. Every client still knows at least one person on the core team, and every engineer still knows every client. That is what lets a decision made in week two still hold up in year two.
Clients in seven countries, four continents.
From Indore to Sydney and Toronto to Dubai. Our work runs across India, Australia, the US, Canada, the UK, Switzerland and the UAE.
United States
Canada
United Kingdom
Switzerland
UAE
India · HQ
Australia
Registered, recognised, and self-funded.
Startup India
Recognised under the Government of India Startup India initiative in 2025.
MSME registered
Registered as a private limited company in Indore in July 2022, MSME the same year.
Jain Yuva Gaurav
Our founder, Aalekh Jain, was given the Jain Yuva Gaurav award in 2024.
Profitable, unfunded
No outside capital in four years. Growth is paid for out of the work we ship.
Hear from our clients.
Every client knows a founder.
Aalekh Jain
Founder & CEO
Yogita Jain
Director
Avani Agrawal
Technical Lead
Aarchi Jain
Full Stack Software Engineer
Mukesh Jain
Business Development ManagerAnuyog Software Solutions Pvt. Ltd. was incorporated in July 2022 in Indore, Madhya Pradesh, after the founder left Microsoft in April 2022. The first sketches of the company go back to 2020.
Our office is in Indore, Madhya Pradesh, India. Our work runs across India, Australia, the United States, Canada, the United Kingdom, Switzerland and the UAE, mostly remote or hybrid.
Fully bootstrapped. There has been no outside capital in four years, the company has been profitable since its first year, and growth is funded out of work we were paid for.
A little over ten of us full time, plus a trusted network of specialists. We hire slowly on purpose: senior engineers stay on a project from discovery through to maintenance instead of handing it down to a junior team once the contract is signed. You can see who you would be working with on the team page.
Financial services and algorithmic trading are our deepest specialisation. Beyond that we build for manufacturing, education, healthcare, retail and professional services. The full list of what we do is on the services page.
Your content and business data are yours, always, and exportable at any time. The software itself is licensed to you for your business. Domains and store accounts can sit in your own name if you would prefer that, just tell us.
More questions are answered on the FAQ page.
You probably have a hard problem.
