We build intelligent software, fintech engines, and AI-led platforms that help growing businesses move faster with less friction.

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Office46, Sanchar Nagar Ext, Indore, Madhya Pradesh 452016, India

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Phone+91 95297 19549 Emailcontact@anuyogsoftwares.com
Office46, Sanchar Nagar Ext, Indore, Madhya Pradesh 452016, India

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Founder & CEO

Aalekh Jain

A founder-operator who lives at the intersection of markets, code and customer problems.

Aalekh Jain, Founder and CEO of Anuyog Software Solutions
  • RoleFounder & CEO
  • StudiedIIIT Hyderabad
  • Before AnuyogMicrosoft, LeetCode
  • Founded AnuyogJuly 2022
  • RecognisedJain Yuva Gaurav, 2024
  • Based inIndore, India

Hello, I am Aalekh Jain

Founder & CEO

Aalekh taught more than 3,000 students through seminars at universities across India while he was still a student at IIIT Hyderabad, worked at Microsoft and with the LeetCode team, and left in 2022 to start Anuyog from Indore. He leads strategy, the fintech practice, and most client discovery calls.

His north star is to keep the company small enough that every engineer knows every client, and every client knows at least one founder. Four years and 132 products later, that has held.

  • Fintech & algo trading
  • Company strategy
  • Key accounts
  • Hiring
3,000+ students taught through university seminars, while he was a student himself
132 products shipped since Anuyog was founded in July 2022
100+ clients, across India and internationally, on two verticals
~1% of commodities traded on the Indian market, through his fintech team
DAY TO DAY

Not a figurehead role.

On most engagements he is the person you meet first and the person still on the thread when it ships.

01

Runs discovery himself

And will tell you on that call if you do not need us.

02

Owns the trading practice

Financial services and algorithmic trading, end to end.

03

Reviews architecture and code

So the decisions made in week two still hold up in year two.

04

Teaches the ANTRA cohorts

Personally, from data structures through to interview preparation.

THE NAME

Anuyog is not a coined word. It is four of them.

Jain scripture divides all knowledge into four Anuyogas. The tradition holds that complete understanding comes through all four together, never through any one alone. He named the company after that idea.

  1. 01PrathamanuyogaThe narrative. What happened, and to whom.
  2. 02KarananuyogaThe structure. How the whole thing is put together.
  3. 03CharananuyogaThe conduct. What you actually do, day to day.
  4. 04DravyanuyogaThe substance. What a thing is, underneath.
THE RECORD

Twelve years, and none of it an accident.

Teaching before there was a company. Microsoft and LeetCode before there was a reason to leave them. Then Indore, by choice.

The dates below are the ones that decided what Anuyog would be.

2014–20
01.

IIIT Hyderabad, and 3,000 students

He studied at IIIT Hyderabad, one of India's top computer science institutions. While he was there he was invited to other universities to run seminars, and taught more than 3,000 students through them. The subjects were AI and data structures and algorithms, years before either became fashionable. He was a student himself: no company, no payroll, nothing in it for him. That is gyaan-daan, and it is the earliest thing on his record.

2021–22
02.

Microsoft, and LeetCode

He worked at Microsoft, and with the LeetCode team as a core content creator, on the platform where serious software engineers around the world prepare for their careers.

Jul 2022
03.

He left, and founded Anuyog

Out of Microsoft to start his own company, named after the four Anuyogas, and built from Indore by choice, with Microsoft and LeetCode already on his record.

2024
04.

Jain Yuva Gaurav

Honoured by the community with the Jain Yuva Gaurav Award, for his vision in entrepreneurship and for building Anuyog.

2025
05.

A hundred clients, two verticals

Anuyog crossed a hundred clients, across India and internationally, on two verticals: software, and trading.

2026
06.

One percent of the commodities market

The fintech team now handles close to one per cent of the commodities traded on the Indian stock market. Still growing.

THE REST OF THE TEAM

He does not do it on his own.

Yogita Jain, Director at Anuyog Software Solutions
Yogita Jain
Director
Avani Agrawal, Technical Lead at Anuyog Software Solutions
Avani Agrawal
Technical Lead
Aarchi Jain, Full Stack Software Engineer at Anuyog Software Solutions
Aarchi Jain
Full Stack Software Engineer
Mukesh Jain, Business Development Manager at Anuyog Software Solutions
Mukesh Jain
Business Development Manager