A software company in Indore, engineering intelligent software
Websites, apps, custom software and the marketing systems around them. Built here since 2022, by the people who will still be on the call after launch.
Websites
Apps
ERP
Automation
Analytics
Exams
Storefronts
Payments
- Orders kept in a diary
- Enquiries lost on WhatsApp
- Reports made by hand at midnight
None of these are people problems. They are systems that were never built.
See what we build insteadEvery good business deserves better than a register.
The businesses around us are excellent at what they do and are held back by how they run: orders in a diary, enquiries lost on WhatsApp, reports made by hand at midnight. We are building the software layer for those businesses, one industry at a time.
Our mission
To find out where your hours are going before we sell you anything, and to stay small enough that every client deals with the people doing the work.
Our vision
A software layer for the businesses around us, built once and deployed many times, so a coaching centre or a factory can run on the same standard of system a large company would buy.
We do not begin by selling you software. We begin by finding out where your hours are going.
Talk to usYour personal software consultants.
Anuyog Software Solutions is an Indore-based software company founded in 2022 and led by engineers from IIIT Hyderabad. We build websites, applications, custom software and the marketing systems around them, and we stay deliberately small, so every client deals with the people doing the work.
Sometimes the honest answer is that you do not need us yet, and we will say so.
Six reasons clients stay longer than they planned to.
Most of what follows is not about technology. Software companies rarely lose clients because the code was wrong. They lose them because something was unclear, slow, or invisible.
No account managers
You talk to the people building your system. Nothing is relayed, and nothing is softened on the way to you. When an estimate slips, the person who made it tells you why, in the same call where they tell you what they are doing about it.
No lock-in, ever
Your data is yours and exportable whenever you ask, in a format you can actually open. Where you want the domain, the hosting and the store accounts in your own name, we set them up that way from the start. Leaving should cost you an afternoon, not a negotiation.
We show, then quote
We would rather build you a working demo with your name on it than send a deck about what we could do. It takes us longer and it loses us some pitches, and it means the thing you approve is the thing you have already used rather than a description of it.
Built once, deployed many times
Because we have already built exam systems, ERPs, storefronts and payment flows, you are not paying us to learn the shape of the problem. What is left is the part that is genuinely yours, which is usually a fifth of the work and all of the interesting decisions.
We will tell you not to buy
If a website will do and you do not need an app, we say so. The same goes for the AI feature that would cost more to run than the process it replaces. We have talked clients out of roughly a dozen projects, and several of them came back with a bigger one.
Edits ship in 72 hours
A standing rule on every engagement: a small change goes live within three working days, without a ticket queue or a change request. Small unkept promises are what erode trust in a supplier long before a missed deadline does, so this one is written into the contract.
Twenty-one services, in the order businesses meet them.
Most engagements begin with one problem and grow from there. These are the ones people ask for most.
Work we have shipped, and the problem behind each one.
Four systems we built, and the problem each one was brought in to fix.
Examination platform
EducationOne question bank, papers generated in twenty minutes, and the same cycle again next semester.
Back-office system
ManufacturingOrders, stock and dispatch in one place, so nobody builds the month-end report by hand.
Payment automation
ServicesOne approval, then nothing. Failed debits are retried and flagged without a phone call.
The same four steps on every project.
Discover
We map users, constraints, and success metrics before writing any code.
Design
Flows, UI systems, data models, architecture, reviewed together.
Build
Short sprints, deploy-ready increments, continuous QA. Progress every week.
Operate
Monitoring, SLOs, iteration and on-call support as you scale.
What we build with.
We're deliberately opinionated about the core stack, and pragmatic about picking what fits per engagement. No tech-for-tech's-sake.
Four years of work, counted.
Trusted by 100+ clients across manufacturing, education, healthcare and retail
Every client knows a founder.
Aalekh Jain
Founder & CEO
Yogita Jain
Director
Avani Agrawal
Technical Lead
Aarchi Jain
Full Stack Software Engineer
Mukesh Jain
Business Development ManagerWhy I take the first call.
I read most of the enquiries that arrive here, and I am on the first call for nearly all of them. With ten people that is possible, and it means the person who scopes your work is usually one of the people who will build it. By the time you get a number from us, somebody has already thought about how the system will be run once we have gone.
We have delivered 132 projects in four years, and the ones that went well shared a single thing: the client told us early what was actually going wrong, rather than what they thought we needed to hear. Tell us the awkward part first. The estimate will be closer and the build will be shorter.
What clients say in their own words.
The businesses we see most often.
Indore is a manufacturing and trading city with a large student population, and the work that reaches us reflects that. These are the four situations we are called into most, described the way the person calling usually describes them.
Manufacturers and traders
Stock is counted in a register or a spreadsheet, the count is already wrong by the time it is finished, and nobody can say what is in the warehouse without walking to it. The first build is usually inventory that updates as goods move, with the purchase and sales entries feeding it rather than being typed in twice. Tally normally stays where it is.
Schools and coaching institutes
Admissions, fees, attendance and exams each live in a different place, and the reconciliation between them is somebody's whole week. We have built examination platforms that hold up on results day, when every parent in the city refreshes the same page at once, and the fee systems that sit behind them.
Trading desks and finance
Strategies that work in a backtest and lose money in production, or a risk check that runs too late to stop anything. This is the low-latency side: exchange gateways, order routers and risk envelopes on NSE, BSE and MCX, where a millisecond is the whole argument. Most of these clients are outside Indore; the systems are built here.
Businesses nobody can find
There is a website, it was built years ago by someone no longer reachable, and it does not appear when a customer searches. Sometimes the fix is a rebuild and sometimes it is a fortnight of repair, and we will tell you which before you commit to either. Being found is usually the cheapest problem on this list to solve.
If your situation is not one of these, it is still worth a call. Roughly a third of what we build does not fit a category we would have written down in advance, and those tend to be the projects that teach us something. Tell us where the hours are going and we will tell you whether software is the answer, including when it is not.
Our office is at 46, Sanchar Nagar Ext in Indore, Madhya Pradesh, and the whole team works from there. If you are in Indore we will come to you, and a good deal of our local work starts with someone walking in. Beyond Indore we work remotely across India and with clients in Australia, the United States, Canada, the United Kingdom, Switzerland and the UAE, on calls held in your working hours rather than ours.
Twenty-one services across four stages: getting found, selling more, running the business, and the advanced and support work that keeps it all standing. In practice that means websites and online stores, mobile and web apps, custom software and ERP, automation, analytics, payments, AI and machine learning, and the low-latency trading systems on the fintech side. Almost nobody buys more than one at the start.
Onboarding is usually one to two weeks from a signed scope, and we can put a small team on urgent work within three to five working days. What sets the date is rarely us: it is content, access to the systems we have to talk to, and whoever inside your business has to approve things. We tell you which of those we need in the first week so nothing waits on a surprise.
Your content and business data are yours, always, and exportable at any time. The software itself is licensed to you for your business. Domains and store accounts can sit in your own name if you would prefer that, just tell us.
It depends entirely on scope, and every service page carries its own starting price. A content-managed site starts at ₹8,500 and a full website at ₹15,000. Retainers such as SEO or social media run from ₹10,000 a month. A mobile app starts at ₹45,000, and custom software or an ERP at ₹75,000. Larger builds scale from there, and we give a concrete estimate after discovery.
Same day, every time, and we will send ours if you do not have one. We can also work under your master services agreement. Client names stay private unless they have asked to be named, which is why the work shown on this site is described by the problem it solved rather than by who paid for it.
Cost is the obvious answer and it is not the interesting one. The useful part is that a team of ten in Indore puts the person building your system on the call, where a larger firm would put an account manager. We have delivered 132 projects for more than a hundred clients across four continents in four years from this office, and the distance has never been what decided whether a project worked.
Both. Engagements start from around ₹10,000, and a lot of our work is one page, one workflow or one report rather than a full build. Several of our longest relationships began with a single small piece that paid for itself, and that is the honest way to find out whether we are worth more of your budget.
Every build includes 30 days of fixes. After that, maintenance is an annual contract with response and resolution times written down, or nothing at all if you would rather handle it yourself. We do not make support conditional on anything, and you can leave with your data at any point.
More questions are answered on the FAQ page.
Tell us where the hours are going.
